04 Oct Why Indian Food Dominates NRI Parties in Europe?
When Himanshu moved to Amsterdam fifteen years ago, he quickly adapted to the European way of life, cycling to work, enjoying local beers, and even developing a taste for Dutch cheese. But when it came to hosting friends at home, the equation was very different.
“Can you make Butter Chicken this time?” a colleague would ask.
“Don’t forget the samosas!” another would add.
Over time, Himanshu noticed a pattern. Whether it was his Indian circle or his European friends, the moment he announced a get-together, the menu request was almost always the same: Indian food.
This isn’t just Himanshu’s story. Across Europe, NRIs share similar experiences. And there are a few powerful reasons why Indian and Asian food has become the undisputed choice for house parties.
First, there’s nostalgia. For NRIs, food isn’t just about taste; it’s about memories of festivals, weddings, and Sunday family lunches back home. A plate of biryani or daal makhani is more than a dish; it’s a slice of identity.
Then, there’s the sheer richness of flavor. European cuisines are often subtle and refined, but Indian food brings a burst of spice, aroma, and color that turns any evening into a celebration. Guests feel it too; even those who have never been to India are drawn to the vibrancy of the cuisine.
The sharing culture also plays a role. Indian food is designed for groups, with curries, breads, rice, and starters laid out on a table, inviting everyone to eat together. It transforms a dinner into a social experience, something a plated steak or salad can’t quite achieve.
And finally, there’s exclusivity. In many European cities, authentic Indian food is hard to find. So when NRIs cook it at home, it instantly feels rare, indulgent, and worth waiting for.
So the next time you attend a party hosted by an NRI in Europe, don’t be surprised if the room smells of garam masala and tandoori spice. Because for hosts like Himanshu, serving Indian food isn’t just about feeding guests, it’s about sharing a piece of home.
About the Author
This article is written by Pulkit Arora, Director and Culinary Expert at CYK Hospitalities, a leading F&B consultancy firm in India. CYK Hospitalities specializes in restaurant consultancy, menu engineering, brand expansion, and more, helping businesses create authentic, innovative, and memorable dining experiences. With extensive experience in the industry.
No Comments