Building Digital Visibility & Brand Voice

Digital Marketing Executive with a strong professional background in managing digital communication, social media strategy, and brand presence within the hospitality and service sectors. Working at CYK Hospitalities Pvt. Ltd. for over two years, contributing to the planning, execution, and optimization of CYK’s digital ecosystem, including social media platforms, brand communication, and online visibility.

Plays a key role in shaping CYK Hospitalities’ digital voice by developing content strategies, managing content calendars, coordinating reels, carousels, and static content, and ensuring consistency across all platforms. Demonstrates a strong understanding of audience behaviour, platform trends, and visual storytelling, ensuring every piece of content aligns with CYK’s brand positioning and business objectives.

Actively supports PR and brand communication initiatives, including coordination for announcements, features, campaigns, and launches, while working closely with internal teams such as design, operations, and leadership to translate strategic goals into effective digital narratives. Focuses on maintaining brand credibility, tone, and clarity across all external communication.

Experienced in handling multiple ongoing activities simultaneously while maintaining quality standards and meeting tight timelines. Known for strong execution skills, attention to detail, and the ability to adapt content based on feedback, performance insights, and evolving requirements.

Combines creativity with a structured, business-oriented mindset, contributing to measurable improvements in engagement, reach, and overall brand presence. Recognized for reliability, discipline, and a proactive approach to learning, with a continuous drive to refine digital skills and support the long-term growth of CYK Hospitalities.