Clarity, Consistency, and Purpose

Dharmi Kothari is a creative designer who approaches design with clarity, structure, and intention, believing that strong visuals are built on clear thinking and consistency.

Her journey began with hands-on freelance work across fashion, retail, and digital brands, where she developed a solid foundation in branding, visual identity, and everyday design execution. Working closely with founders and small teams to shape how brands look, communicate, and present themselves. Over time, her role evolved beyond aesthetics into a deeper understanding of how brands function as systems, how visual decisions impact perception, and how design supports both communication and business growth.

Currently working with CYK Hospitalites Pvt. Ltd. Dharmi contributes to building and maintaining brand systems across multiple restaurant concepts, supporting work across brand identities, menus, pitch and concept decks, communication assets, and internal presentations. Operating in fast-paced, high-stakes environments has strengthened her ability to think clearly under pressure, adapt quickly, and maintain brand discipline across multiple touchpoints and timelines.

Known for her organised thinking, attention to detail, and consistency, she brings calm, reliability, and a strong sense of ownership to every project she handles. Her key strength lies in translating ideas into clear visual narratives, structuring information in a way that feels intuitive and refined, and balancing creativity with practicality, creating work that is thoughtful, cohesive, and designed to last.