Aayush is currently part of CYK Hospitalities Pvt. Ltd., Gurugram, where he plays a pivotal role in developing and shaping bar programs for a wide range of restaurant and lounge formats. His work goes beyond mixology, he is involved in bar concept creation, menu engineering, flavour R&D, bar layouts, equipment planning, operational structuring, and creating signature cocktails that align with each brand’s identity. At CYK, he has worked on several notable projects, including Via Bianca, My Bar Meerut, Thamel, and numerous upcoming concepts, ensuring every beverage program is both experiential and commercially scalable.
At CYK Hospitalities, Aayush has contributed to a diverse portfolio of projects that highlight his versatility and bar-focused expertise. His work spans Italian restaurants, modern cafés, cocktail-forward bars, casual dining setups, and experiential drinking formats. Across these categories, he has honed skills in beverage identity creation, menu structuring, flavour balance, guest experience design, and bar-operational feasibility.
His strength lies in translating beverage vision into concepts that are culturally resonant, operationally sound, and engaging for modern audiences. Each bar program he crafts reflects his philosophy of elevating beverages through a balance of creativity, authenticity, and technical precision, ensuring relevance across both premium and casual hospitality formats.
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