As consumer demand for organized dessert brands continues to grow across India, Twisting Scoops has steadily expanded its presence by targeting high-potential retail destinations and emerging markets. With increasing competition in the dessert segment, identifying the right locations became a key factor in strengthening brand visibility and accelerating growth.
CYK Hospitalities partnered with Twisting Scoops to support its brand expansion initiatives through strategic location sourcing and market opportunity assessment. The engagement focused on identifying retail spaces that aligned with the brand’s target audience, operational requirements, and long-term expansion objectives.
Leveraging its expertise in retail leasing and F&B expansion, the CYK team evaluated high-street locations, shopping centers, and mixed-use developments to identify commercially viable opportunities. The consultancy also facilitated stakeholder coordination and site evaluation, enabling the brand to make informed expansion decisions across multiple markets.
Services Provided by CYK Hospitalities:
• Brand expansion strategy support
• Retail leasing and location sourcing
• Market opportunity assessment
• Site evaluation and feasibility analysis
• Expansion planning and advisory
• Landlord and stakeholder coordination
This engagement highlights the importance of structured expansion planning in today’s competitive food service industry, where strategic location decisions play a crucial role in enhancing market presence, customer accessibility, and long-term brand growth.
Delhi
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