Cha & Co.

About This Project

Cha & Co. is a matcha-centric café concept inspired by the depth and ritual of authentic Asian tea culture. Designed for a new-age audience that values both experience and aesthetics, the brand brings together traditional matcha practices with a modern café environment.

The idea was to create more than just a beverage stop; it’s an immersive space where consumers can slow down, engage with the process, and experience matcha in its most refined and versatile forms. From ceremonial-grade matcha to innovative beverages and desserts, Cha & Co. blends authenticity with contemporary appeal.

As experienced F&B consultants in India, CYK Hospitalities shaped Cha & Co. into a distinctive and experience-driven café concept.

• Conceptualisation & Brand Positioning: Built a culturally rooted, Asian-inspired matcha café with a strong experiential and visual identity
• Menu Direction & Product Strategy: Developed a cohesive matcha-centric offering balancing authenticity with modern consumer preferences
• Experience & Customer Journey: Designed an immersive café experience that reflects traditional tea rituals in a contemporary setting
• Operational Framework & SOPs: Established structured systems to ensure consistency, efficiency, and scalability
• Sourcing & Vendor Strategy: Identified and aligned quality-driven vendors to maintain authenticity across ingredients and service

With CYK Hospitalities’ expertise in best concept development, Cha & Co. stands as a refined, culture-led café experience, bringing the essence of Asian tea rituals into a modern urban setting.

Location:

Gurgaon