As India’s dessert and café market continues to evolve beyond traditional offerings, 99 Pancakes has carved a niche by introducing a focused, youth-driven menu centered around pancakes, waffles, shakes, and sweet treats. With growing consumer demand for experiential dessert concepts, the brand has steadily expanded its presence across high-footfall retail destinations and emerging urban markets.
To support this growth trajectory, CYK Hospitalities partnered with 99 Pancakes on its expansion initiatives, helping the brand identify strategic locations that aligned with its target audience and operational requirements. The objective was not merely to increase store count, but to ensure that each new outlet entered a market capable of sustaining long-term business performance.
Using its expertise in F&B leasing and market analysis, the CYK team evaluated retail opportunities across malls, high streets, and mixed-use developments, focusing on visibility, accessibility, customer density, and commercial viability. The consultancy worked closely with stakeholders to streamline the site acquisition process and facilitate expansion opportunities in growth-oriented markets.
Services Provided by CYK Hospitalities:
• Expansion planning and location strategy
• Retail space identification and sourcing
• Market and catchment analysis
• Site shortlisting and evaluation
• Leasing support and stakeholder coordination
• Growth advisory for multi-location expansion
This collaboration highlights the growing role of specialized expansion consultancy in helping emerging food brands scale efficiently, ensuring that data-driven location decisions and a structured market-entry approach support growth.
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