Brand Building
Brand building is our strongest niche. Our team excels in conceptualizing the best strategy for you relating to the size, name, location, competition, etc.
Brand building is our strongest niche. Our team excels in conceptualizing the best strategy for you relating to the size, name, location, competition, etc.
Building a brand has been a significant aspect of our consultancy. At CYK Hospitalities, our main goal is to support your business in finding its real identity, an identity that is consistent, easy to remember, and meaningful everywhere.
A strong brand image is the main reason that a restaurant or FNB business survives in the market for a long time. It is the main attraction for customers and a trust builder among investors.
Our course of action commences right from the beginning, specifying the name, getting to know your unique selling points, and creating the narrative of your concept. The visual identity, starting from the logo design to the initial three Instagram grids, is taken care of by our partner company, Logical Showsha, which has a reputation for creating unique and harmonious F&B brand designs.
The ‘NAME’ of the brand should be unique and different. It is often observed that it is the name & logo of a venture that strikes the minds of the consumers. More the catchy & one-of-a-kind it is, the more likely it will attract customers. Designing of appropriate logo and suggestions of the name is discussed with our clients by our team. There are a lot of aspects to be kept in mind while deciding these two requirements, like for an instance, the name should not be offensive to any community and should summarize the entire venture in just a few words, same goes for the logo, basically explaining what your venture is offering.
The next aspects of creating an identity for your brand, that is USPs and marketing strategies also form an important part of the whole plan. All the aspects should be in alignment with each other to excel in all terms and competing well with other ventures at the same time.
Every aspect, right from your brand name through to its visual character, is painstakingly created, making sure it reflects your venture’s mission while having no problem attracting your audience. When CYK Hospitalities and Logical Showsha join forces, your brand is not only there; it starts to share its own story.
Our main focus is to cater to the diverse needs of our customer base, therefore we are dynamic and keep evolving to current trends.
We find the best location for your venture that ensures maximum customer walk-ins, resulting in good sales.
Our experts conceptualize, visualize,and design the initial stage of setting up your venture by considering all important aspects.
This includes conducting chef trials, menu trials, and trials for the front office through a rigorous procedure to get the best suitable employees for the job.
In our field of work, staying up to date with technology and marketing strategies is inclusive in our service. We help your venture get the recognition it deserves.
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