A Business Development and Marketing professional with 13+ years of experience, she specializes in commercial leasing, brand building, and integrated marketing solutions across Retail, F&B, Hospitality, and Real Estate. At CYK Hospitalities, she has played a key role in driving end-to-end brand expansion by aligning strategy, location intelligence, and execution. Her work has been rooted in deep market understanding, feasibility analysis, and on-ground execution, ensuring that brand growth is both strategic and sustainable.
Her responsibilities included conducting detailed brand–market–location feasibility studies, identifying high-potential micro-markets, and supporting brands in securing optimal commercial spaces that align with their business models and target audiences. At CYK, she led leasing-focused brand communication, working closely with developers, architects, and landlords to position brands effectively within competitive retail environments. She also provided strategic advisory support to founders and leadership teams, enabling efficient scale-up across multiple cities without compromising brand integrity.
She has been instrumental in managing client relationships, pitch presentations, site visits, and commercial negotiations, ensuring strong closures while building long-term, trust-based partnerships. Her ability to balance commercial objectives with brand vision has consistently helped clients make informed, confident expansion decisions.
In addition, she supported project management consultancy initiatives, blending marketing insights with operational feasibility to strengthen brand presence on ground. Known for her clarity, ownership, and execution mindset, she thrives in fast-paced environments and is deeply invested in building scalable brands, meaningful partnerships, and long-term growth stories.
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